“I consider Zure a very strong partner.
We’re in a partnership, working together, not in a client-vendor relationship. It’s an uncomplicated, direct relationship with mutual praise. With our long partnership, we trust each other, we keep each other sharp, constantly bringing in new ideas and maintaining good momentum. Continuous improvement is a team game.”
Teemu Asumaa, Director of Technology & Development, Seure
Project Highlights
- Zure helped Seure transition from outdated systems to a modern, customer-centric digital infrastructure built on Microsoft Azure.
- Zure designed and developed the OmaSeure application, empowering 19,000+ employees with efficient job management tools.
- The app streamlined processes, reducing manual tasks and boosting satisfaction.
- OmaSeure processes 6.4 million work hours annually with high user ratings (4.2+).
Introduction
Seure’s workforce supports the daily lives of their clients on thousands of sites in hospitals, care work, at daycares, and in schools every day. Seure aims for a better everyday life in labor-intensive industries with an acute labor shortage and a growing need for a professional workforce.
The IT assessment carried out by Seure in 2018 revealed significant deficiencies in the information systems at the time. It was time to start building a new information system architecture and services that better meet the changing needs. The transition from outdated systems to a more customer-oriented, digitally savvy model led to the adoption of Microsoft Azure and the initiation of a partnership with Zure, an experienced specialist in solving challenges with Azure.
The collaboration’s first triumph was the design and launch of the OmaSeure mobile application for employees.
Challenge
Starting from a monolithic system, Seure embarked on a journey to reinvent their services with a customer-centric focus. This shift brought to light the potential for new services and the opportunity to offer a fresh customer experience on a digital platform.
Seure recognized the need to take control of the match between our employees’ solutions and customer experiences. Taking their business into their own hands, Seure could directly address the interface between employees and customers. Wanting to avoid the limitations imposed by off-the-shelf products, Seure opted to custom-develop their solutions from the ground up.
Seure sought to revolutionize the job booking process for its vast workforce to further enhance versatility and flexibility for the company’s workforce of over 19 000 people. They started the collaboration with Zure to build an application that would significantly improve the experience of users and decrease their internal workload.
Goal
The goal was to deliver a seamless, engaging user experience for workers, providing them with efficient tools for job booking and management, ultimately reducing manual inquiries to Seure’s customer service.
Implementation
Development of the OmaSeure app focused on user-friendliness and accessibility, catering to a diverse workforce and a variety of devices. This required a mobile-first approach, ensuring that workers could manage job bookings on the move.
Zure’s commitment to user-centric design and accessibility ensured that the app catered to a diverse workforce across various devices and job requirements regardless of industry, job, or background.
The OmaSeure app streamlines the work experience for Seure’s workforce by offering a suite of user-friendly features. Employees can effortlessly browse and book available shifts, customize their preferred working cities, and directly communicate with Seure through the app’s messaging function. The app simplifies administrative tasks by enabling staff to report absences due to sickness, submit necessary documents, and manage their work calendars with ease.
Workers can keep their profile data up to date, stay informed with the latest Seure news, and access the Employee Portal guide for comprehensive instructions related to their employment.
For immediate assistance, a customer service bot is readily available within the app, ensuring that help is just a tap away. This collection of features makes the OmaSeure app an indispensable tool for Seure’s employees, enhancing their work experience and operational efficiency.
“The collaboration with Zure is easy. We can talk directly and have discussions, it’s very supportive and helpful, and I get assistance with my work. My knowledge was initially limited, but learning along the way has been incredibly valuable.”
Anu Wälläri, Product Owner, Seure
Overcoming challenges
A rapid ERP system transition occurred in tandem with app development. Despite these hurdles, the user experience of the employees remained smooth and consistent, demonstrating Zure’s capability to maintain stability during periods of change.
Thousands of users entail varying devices. Zure’s designers and developers were able to build an app that caters to the broad user base with varying device usage, necessitating a highly adaptable and compatible app across different platforms.
Tangible Results
The OmaSeure app stands as a testament to successful innovation. It has become a pivotal tool for filling 6.4 million work hours annually, transforming the way Seure’s workforce connects with opportunities.
The app now boasts a 4.2-star rating on the Apple App Store and 4.3 stars on Google Play, with over 10,000 downloads.
The app’s success is evident compared to the previous 2-star rating, indicating a significant improvement in user satisfaction.
OmaSeure became a one-stop solution for employment management and work bookings. Zure’s commitment to user-centric design and accessibility was evident, ensuring that the app catered to a diverse workforce across various devices and job requirements.
Plans for the future
The project continues to evolve, with future enhancements aimed at automation and further development of self-service functionalities.
Seure and Zure are also working on leveraging artificial intelligence to further enhance automation and the user experience of Seure’s workforce.
Our role
As a key development partner, Zure has been instrumental in transforming the worker experience through the OmaSeure mobile application.
We have been a strategic partner in Seure’s progression towards a future that is both digitally advanced and caters to the needs for dealing with labor shortages and increasing demand in labor-intensive work environments. The partnership is highly valued by both parties, with a shared commitment to continue this rewarding collaboration. Zure has not just met but exceeded expectations, delivering solutions that have been crucial to Seure’s operations.
“From the perspective of a non-technical contributor, from a business standpoint: I’ve never felt in collaborative situations that I don’t understand or am not understood. The attitude has never been dismissive; there’s a genuine mutual desire to understand, which I highly value in our collaboration.”
Ella Kyllönen, Development Manager, Seure
As a comprehensive digital partner, Zure has also developed OmaSeure application for Seure’s customers to increase flexibility, optimize customers’ human resources, and significantly improve Seure’s customers’ experience at every touchpoint, and automate routine work with the help of algorithms.
As Seure and Zure move forward together, the partnership represents a steady force of innovation in the field of workforce management. Our collaborative efforts are addressing current needs while also laying the groundwork for a digitally empowered and a more sustainable employment landscape in care, hospitals, schools, and daycares.
