Today, on the first of May, 2025, we are thrilled to announce we have started operations in Netherlands! This move marks a significant milestone on our expansion, as we now have local presence in 5 countries: Netherlands, United Kingdom, Denmark, Belgium, and Finland.

We expand because we want to see more. We believe that the most meaningful work is also the most challenging. Zure’s purpose is to do meaningful work, and our first step towards maximizing that is to become recognized in Europe as a group of people with the drive and capability to execute such work. The road is long, but the goal is worthwhile.

Our model for expansion is simple:

1. First, we find like-minded, technology-focused, experienced individuals, with a burn to build something meaningful of their own, and
2. Second, we invite them to our culture and ways of working together, and give them the support and trust necessary for them to both build their local presence and also to impact the whole group with their thinking and improvement ideas.

With Geert van der Cruijsen and Chris van Sluijsveld, we have hit the jackpot! They are conscientious, experienced, driven, and fully share our values of a people-centric company. The past months of cooperation has already shown us they’re our kind of people: no games, let’s just do the right things the right way, and learn as we go.

For us, our slogan Roar at challenge means ever evolving. We know we aren’t perfect. We know we will keep making mistakes. But we also know that we are better now than last year, and very many times better than when Zure was founded 15 years ago.

The addition of Netherlands to our group of people is the last visible mark of our learnings. We are excited to get to work with the Dutch people, to bring our expertise and type of partnership to Netherlands. And we hope to be influenced by the Dutch ways of working, to create a European company with the right values.

Here’s to the next challenge, may everyone find the one suitable for them, and for us, it is surely learning more about each other and the expanding circle of Zure. 🙂

More information

• Geert van der Cruijsen’s Zure Netherlands lauch post
• Linkedin: Geert van der Cruijsen & Chris van Sluijsveld
• For the last Zure Group status update, see Zure 2024